Why WordPress Will Always Trump Wix, Squarespace, Your Facebook Page

WordPress was designed to be an easy-to-use tool for people who have their own business. While there is some coding involved if you want a perfectly customized site, even small business owners with very little tech-related experience can use WordPress.

 

If you know how to operate Microsoft Word, you’ll be able to operate WordPress

 

In addition to WordPress being easy and designed for people just. like. you, it will offer you a chance to have a website that looks professional and runs efficiently.

Speed of Your Site

How long does it take you to load your Wixsite or your Squarespace site?

 

I’ll wait.

 

Seriously, check it. It takes a while. And you know what? That’s a problem. Your customers want your page to load quick and they don’t want any of the fussy bugs that come with other companies. Google knows this, too. They’ll give you a lower ranking if your site doesn’t load fast on mobile or on your desktop.

 

WordPress does.

 

The easiest way to have a website that loads lightning fast is have a designer or developer create it for you. Even if you choose to use your own WordPress ideas and just use a theme, your site is still going to run faster than it would with a design tool like Squarespace or Wix.

 

The Support

When you use a design tool, you’re on your own. Even though there are some instances where the tool can walk you through what you’re supposed to be doing, it’s hard to tell where there’s a mistake if something doesn’t look right on your site.

 

With WordPress, you can be sure everything is going to run smoothly. Even if it doesn’t run right, you can always go into the code and check it out.

 

If you use a designer, you can bet they’ll be willing to look at the code and make any changes you need so your site will run as efficiently as possible.

 

TL:DR?

 

Learn WordPress or hire a designer. It will be worth it.

5 Things to Keep in Mind When Looking for a Web Designer

If you need help with web development, you should be prepared to find a web designer. Don’t just make the first choice, though. Instead, choose someone who you feel comfortable with and who has proven themselves as a designer.

The Designer’s Experience

A good designer doesn’t have to have years of experience, but they should have some experience. A green designer will not be able to make the same web development moves as someone who has been in the business for a longer period of time.

It is important to find someone who has experience working on websites.

What Their Site Looks Like

A web development website should always be designed properly. It is the portfolio of a designer’s work and is important because it is their face to the world. Because of this, a good web development company will always be working to make their site the best it can be.

If a web development site is glitchy, does not have smooth graphics and looks cheap, you may want to steer clear of that company.

How They Talk to You

Client relationships are the most important part of web development. Don’t let a developer talk to you like a child. Just because you don’t know how to code, doesn’t mean you can’t add value to your own site.

Only work with a developer who knows how to talk to you in a professional manner that makes you feel comfortable with the design process.

What You Want

A web designer who works with extreme sport companies is not going to be able to build the same type of site as one who works with a soft and feminine boutique (or maybe they will?) Either way, you need to make sure your web development company is able to offer you exactly what you need for your site. By knowing what you want on your site, you’ll be prepared to talk with the web development company to get exactly what you want.

Your Location

Even though location isn’t the most important thing, a good web development business will not make location an issue. Even those who have to travel to you will be giving you a good experience. Always make sure, though, your web developer is familiar with the business outlook in your area as this can help with location-based SEO.

What does a web designer do?

Do you know what a graphic designer is? Many people don’t.

 

They’re the artists of the modern age. (Not that there aren’t other types of artists), but they use different media types to blend and create things for people.

 

Graphic designers can be sole graphic designers or they can have a variety of jobs. Some may do logos, others may do designs on clothing for others or for profits and still others are website designers.

 

Graphic design is a broad term, but website design falls under that umbrella.

 

Many web designers are just doing what they love and enjoy making aesthetically-pleasing websites for businesses. They are able to put things together and use their artistic talents to help people have the best website for their business.

 

Graphic design goes into the process, but designers also have to learn to code, must be willing to spend a lot of time with trial and error and may need to be a salesperson if they are trying to get clients.

 

So, what does a website designer do?

 

Everything.

 

Things to Ask Your Designer Before Starting Your Website

If you’re working with a designer on your website, there are some things you should keep in mind. Asking questions will ensure that you get the best experience and will give you a great website to help you make the most of what you have set up online.

Ask your website design company or designer these questions:

What experience do you have?

If your website design company doesn’t have a portfolio or actual examples you can see of the companies they have worked with in the past, always find out if they have experience. An experienced website designer will always be willing to direct you to clients who they have worked with in the past.

 Do you work online?

Obviously, your designer is going to work online, but is that the only place their company lives? It’s much easier to get ripped off by a company that is primarily online. The relationship doesn’t feel genuine and it can be complicated to make the logistics of creating a site difficult.

You should always try to meet with your web designer first before you do any business. An in-person meeting is one of the best options everyone has.

Can you help me with hosting?

Some website developers do it, some don’t. Not every website design company is going to help you with hosting. While most will be more than happy to direct you to their favorite host, some may also choose to do the hosting on your own.

If you leave the hosting to the developer, you may get stuck in a lengthy contract with no control over how long they are going to host your website.

Always ask this question.

What do I need for website design?

Does your designer expect you to do the work or are they going to do it all?

Most commonly, you will need:

  • An idea of how you are branding yourself
  • Pictures from your company or that you want to use (be sure to have permission)
  • Business technical details (phone number, address, etc.)
  • Basic information about the business and the content you want on the site

A good designer will often have a questionnaire for you to fill out. From there, they can build the content on your site.

Can’t I just do it myself?

Seriously, don’t feel weird about asking this question. A good designer will not get offended.

If they do, run. Run fast.

We get asked this question by, at least, 80% of our clients (that’s not a real statistic, but it’s how I feel). Don’t feel weird about asking.

We’ll probably just tell you no.

But, most people who choose to do it themselves through a website builder or other means find they are not getting the best website possible. Their business could end up looking cheap, so just don’t even try.

Seriously.

Why should I hire you?

Again, don’t feel weird. Designers get this all the time. Most are prepared for it.

When you ask this question, you need to be prepared for their answer. They’ll give you a list of all the benefits. Those are what you can use to make your decision of who you want to design your site.

What is the cost?

This is the real question most people have. Take your time with it, though. All website designers will be happy to answer it (hey, we gotta get paid, too), but we like to build up some familiarity with you before we go throwing our prices.

Trust me, it’s not out of politeness.

We need to find out what you want on your site, what your expectations are and even what industry you’re a part of. After that, every designer will be more than happy to give you a customized price quote.

Is Your Brand Just Your Logo?

The chances are, you have a logo for your business. Even small businesses will start out with a logo right away. It’s the “face” of your company and what others will think of you. What would Nike be without the swoosh? Would McDonald’s even be the same without the arches?

Your logo is important.

What’s more important, though, is the brand that your logo is a part of. If your logo is the face, then your brand is the entire head of your business. It’s the brain, the reasoning and is completely necessary for your brand to continue functioning.

What you should keep in mind is that your brand is made up of different parts. The brand includes the logo (of course), the attitude you have toward your clients and the style your business is.

Are you casual (like my website design business)? Are you formal? Do you treat your clients like friends? Or royalty? Are you a fun company or a stuffy one?

No matter what you have answered to each of these questions, it’s important to recognize they are an important part of your brand. You should expect them to make you feel better about the business and the things you have to offer.

Your brand should always reflect your mission in business.

Another huge part of your brand is your presence. Your presence can be online or in real time. It can also be in both real-time and online. Before you make sure your brand is doing all the work, you need to be prepared for what your presence is going to look like.

While I can’t help you with your real-time presence, having a web designer can be extremely beneficial for those who have both and who have an online presence.

Choosing a website design company can help you make your presence known online.

A website design company will work with you to learn about your brand, your image and what you want to reflect to your clients. It is important to find a website design company that can provide you with each of these things while still managing to be professional about everything they do. It is an essential part of what a website design company can do.