Is Your Brand Just Your Logo?

The chances are, you have a logo for your business. Even small businesses will start out with a logo right away. It’s the “face” of your company and what others will think of you. What would Nike be without the swoosh? Would McDonald’s even be the same without the arches?

Your logo is important.

What’s more important, though, is the brand that your logo is a part of. If your logo is the face, then your brand is the entire head of your business. It’s the brain, the reasoning and is completely necessary for your brand to continue functioning.

What you should keep in mind is that your brand is made up of different parts. The brand includes the logo (of course), the attitude you have toward your clients and the style your business is.

Are you casual (like my website design business)? Are you formal? Do you treat your clients like friends? Or royalty? Are you a fun company or a stuffy one?

No matter what you have answered to each of these questions, it’s important to recognize they are an important part of your brand. You should expect them to make you feel better about the business and the things you have to offer.

Your brand should always reflect your mission in business.

Another huge part of your brand is your presence. Your presence can be online or in real time. It can also be in both real-time and online. Before you make sure your brand is doing all the work, you need to be prepared for what your presence is going to look like.

While I can’t help you with your real-time presence, having a web designer can be extremely beneficial for those who have both and who have an online presence.

Choosing a website design company can help you make your presence known online.

A website design company will work with you to learn about your brand, your image and what you want to reflect to your clients. It is important to find a website design company that can provide you with each of these things while still managing to be professional about everything they do. It is an essential part of what a website design company can do.

 

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